the founders

Brandon Hall

Brandon was born and raised in Winston-Salem, North Carolina. He spent most of his youth outside, exploring the foothills of the Appalachian mountain range. His favorite subjects from an early age were chemistry and physics, as he has always liked understanding how the universe works on the most fundamental possible level, which is why Brandon decided to study biochemistry at the University of North Carolina at Wilmington before moving on to become an entrepreneur. This love of chemistry led Brandon to experiment throughout high school and college with the cutting-edge practice of “biohacking” – the application of chemistry to daily life by supplementing with a variety of different compounds used to increase mental and physical performance. In his free time, he enjoys reading, playing folk guitar, drinking craft beer, and listening to jazz, specifically Tom Waits.

Charles Lankau

From an early age Charles developed his interest in science, spending many hours of his formative years glued to PBS space specials or tinkering with machines in the middle school robotics club. Charles’s early exposure to biomechanics lead to an exciting high school sports career throwing discus and shot put. Off the field, he led students in discussions and shared his passion for biotechnology as the president of the Science National Honors Society. It was in high school while preparing for the rigor and difficulty of the AP Exams that Charles began to study and experiment with nootropics. Now attending the Georgia Institute of Technology on scholarship, Charles continues to pursue further knowledge of the physical and molecular details of the human body as a biomedical engineer. He hopes to one day open an experimental restaurant and participate in research that will further the understanding of the human brain.

Daniel Porada

Daniel was born in Reno, Nevada, where he spent the first 14 years of his life quietly reading anything and everything that he could feasibly get his hands on – in fact, he used to purposely get in trouble with the teacher every day so that he would be kept inside from recess and could finish his books in peace. He moved to North Carolina halfway through freshman year and finished high school there, and is now a senior at Columbia University majoring in Neuroscience and Behavior. His interests include, predictably, anything and everything related to the brain and its function, specifically with regard to memory, consciousness, and the biological underpinnings of the human experience, music production and violin (both classical and bluegrass), PC gaming, tennis, abstract expressionism, piña coladas, and getting caught in the rain. Rather than pursuing academic science like his parents, Daniel hopes to use and further develop his knowledge of neuroscience to generate products with high practical consumer value which will also help to advance the field of neuroscience as a whole.

Shouvik Ganguly

Shouvik is a senior marketing and innovation leader with a proven passion and established leadership credentials in the beverage industry. He has worked with Coca-Cola for eighteen years in different geographies and cultures,including the U.S. Business Unit, India, and global marketing teams. He has worked in bottling operations, led brand management teams, executed global launches, and led successful innovations, driving compelling results in the marketplace. A passionate innovator, Shouvik is responsible for break-through sustainability innovation in Coca-Cola like Plant Bottle, which he led from ideation to a global launch, and Splash Bar, which he led from strategy to ideation and into commercialization. His passion for innovation led him to work with startups. He lives in Atlanta and loves the outdoors, plays squash, and is an ardent proponent of sustainability.