The feeling of drinking a can of Synapse is very hard to describe, but we like to describe it as a clean, driven focus with an intensity that comes from within yourself and becomes increasingly noticeable over the course of about a minute. From there, the effects continue to get stronger for a period of about a half an hour, with the strongest effects lasting for up to several hours, depending upon individual brain chemistry. The feeling is completely unlike the unfocused, out-of-control, jittery feeling that one gets from consuming caffeine – rather, we like to say that it is somewhat akin to being behind the wheel of a fine automobile – your brain feels more responsive to the demands you place on it, and seems much more quick to act than usual.